Who is content mafia?

Matt and Louis both grew up immersed in the world of production, working on film sets and seeing first hand how high-end, international shoots operate. Their paths crossed while working together on a few major international shoots in Cape Town, and it didn’t take long to realise they shared a similar vision: traditional advertising is changing, and we’d like to be a part of that change.

At the heart of what we do is a very clear goal: to create world class, cinematic advertising without the world class price tag. With years of experience across London and Cape Town, we bring together the best of both worlds: the polish and professionalism of top-tier global productions, and the agility, responsiveness, and cost-efficiency of a tight-knit local team.

Because we’re based right here in Cape Town, we know this place inside out from its incredible range of locations to its talented crews, cast, and creative community. That means we can deliver premium quality work that looks and feels global, while keeping things grounded, efficient, and personal.
Whether you’re a global brand with high standards or a growing startup with big ambitions, we believe you deserve visual storytelling that truly connects. Our work is all about creating emotionally resonant, beautifully crafted content that engages audiences and elevates your brand. Always with care, precision, and a cinematic touch.